GRP has strengthened its digital marketing team to develop the Group’s web presence and drive organic growth via digital channels.
The team will be led by James Hart who has been appointed as Group Head of Marketing. James is an experienced digital marketer and was previously Sales and Marketing Director of broker AIM Risk Services.
Also joining GRP and reporting to James are Digital Marketing Managers Alex Riehl, who joins from Chubb where he was Digital Marketing Manager for the European region and Almudena Rojas who has extensive digital agency experience.
“GRP has a portfolio of businesses which serve niche and specialist markets where there are great opportunities to project our brands and develop new business through digital channels.
The Group has an impressive central data warehouse which provides MI for Group businesses. This gives a granular view across the client bases of all the GRP businesses, providing insight and massive opportunities in terms of market segmentation, product and proposition development.
GRP is an exciting place to be at the moment and the opportunity to join the business was too good to miss.”
Mike Bruce commented:
“Consolidating data from our businesses is an important part of our integration process. Bringing digital marketing expertise into the Group is the logical next step to allow us to exploit this data to grow the business and enhance the services we offer our clients.”